PRESENT Principle 01: Brutal Transparency

I’ve been trying to pull this project off since I first teased it a few months ago. But money-making, doubts and other distractions get in my way constantly. And of course they do, that’s just life.

There is always something ‘urgent’ to take care of before you can finally start to focus on your important work — it’s never-ending, and it’s an easy excuse.

A wise man once said THE PRICE OF INACTION IS FAR GREATER THAN THE COST OF MAKING A MISTAKE.

So starting today I’m making this journey, the hustle to get this thing going, the first story itself.

Because ultimately this is what the PRESENT project is about, or what I want it to be about: How we manage to realize the truly important projects, plans and goals in our heart, despite everything that’s going on. Despite all the small and big problems and worries in this life.

We have to start somewhere.
No more waiting for the perfect moment.
Let’s go.