“Our greatest fear should not be of failure, but of succeeding at things in life that don’t really matter.“

I had a hard time focusing on PRESENT these past two weeks. Too many too urgent projects with real deadlines, real budgets, and many promises to be kept.

Sometimes my deepest wish is to pause time and freeze the world around me for a few hours, so that I can get all things done in peace, with no interruptions, and no rush. We all want more time. But it’s the same amount of hours a day for everyone. How are even busier people with more responsibility than you and me able to fully focus and get important things done, despite the craziness of life?

PRIORITIZE UNTIL IT HURTS.

It sounds harsh and brutal. And it is. Because it’s about being calm and staying with ONE task, despite a hundred other ‘important‘ tasks lurking behind you, screaming for your attention. It’s about being brave enough to free yourself from the urge of having to please everyone all the time. It’s about saying NO even though it means you might disappoint people. It’s about being honest to yourself.

PRIORITIZE UNTIL IT HURTS may be one of the most important mantras to live by — because done right, it may be the closest we get to freeze time and space. And finally get some important shit done.