How do you distill a moment, a feeling, a new beginning?

In collaboration with Berlin-based perfumer Ryoko Hori, we created a fragrance that embodies our ethos, to design a scent that brings us into a moment, a feeling, and a perspective: simultaneously embracing the exhilaration of creative drive and the stillness of repose, of simply being. 

Shidō was created after sharing a series of in-depth sessions with Ryoko Hori. Throughout the journey, we went to her senses salon to learn about the process of making a scent using the fragrance pyramid: a complex combination of top, heart, and base notes. 

The kanji 始動 of Shidō mean starting, activation, movement, motion, and change. It signifies beginning, which deeply resonates with Present's JUST GET STARTED mantra: Shidō inspires a fresh and conscious start, a reset.

Composed of entirely natural scents and organic alcohol, Shidō is a careful blend of Hinoki, Shiso, Himalayan Cedar, Hyssop, Vetiver, and Siberian Fir that can be used as a body or room spray, but also as a disinfectant. (Our tip: apply a dash to your mask!)

Working on Shidō in RYOKO's atelier in Berlin

Just like PRESENT, Shidō is for dreamers and creators. A scent is an identity – something that we carry with us throughout our daily life. In the most basic sense, a fragrance is something we breathe in, to take in a moment consciously and deliberately. In this way, Shidō is the embodiment of the creative process: of inspiration, joys and doubts, occasionally getting lost and finding our way back. Shidō is an invitation to be present.  

Shidō始動
Everyday Essential Spray
50ml / 1.7 fl oz

Ingredients:
Hinoki
Shiso
Himalayan Cedar
Hyssop
Vetiver
Siberian Fir
Organic Alcohol

Made in Berlin by RYOKO for PRESENT
Limited to 100 bottles